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Company Profile Founded in 1993 Multiple Zones SA is an IT retailer in Portugal, through its mail order catalogues PC Zone and Mac Zone. PC Zone and Mac Zone Catalogues – www.mzp.pt




Multiple Zones Portugal SA, a sister company of Minitel (www.minitel.pt), one of the largest IT distributors in Portugal, begun as a mail order company in 1993 selling computers, software and hardware through its catalogues PC Zone and MacZone, and is currently the oldest mail order in Iberia. Multiple Zones Portugal has a strong customer base and excellent relationships with major manufacturers including Apple, Xerox, Epson, HP, ACER, Adobe, LaCie, Wacom and other. Though the catalogue business and e-commerce, Multiple Zones sells most IT products and services to the business and public sectors and educational markets.
*Key elements of company success are:* Focus on human resources as one of the most important assets of the company; Ability to generate a consistent marketing strategy A well-sustained financial strategy, focused on value creation in all its main components; New business to consumer e-Commerce approach, through the launching of a large Internet website with full transactional processing facilities and e-CRM (www.mzp.pt); 10 years of experience in the computer business; Capacity to formulate unique propositions not only for traditional mainstream consumers but also for customers with high levels of technical awareness. Contacts: HeadQuarters: Travessa Légua da Póvoa 1A – 1250-136 Lisboa - Portugal Phone. 351 21 381 09 00 - Fax. 351 386 38 01 www.mzp.pt mzones@mzp.pt

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